Cure Your Metastatic Marketing

Too much, too many, disordered - that’s metastatic.

Cancer is at its most dangerous when it grows and spreads.

The healthy cells - those with a clear purpose - are overwhelmed by those that are confused and proliferating.

This is also true of our marketing communication.

Too many words and an unclear message = metastatic marketing.

I can’t count the number of tumorous websites, sales pitches, LinkedIn profiles, and ads I’ve encountered. Too many words obscure any purpose or compelling message.

I’m not an oncologist by profession, but I do know that it is vital to cut away the unhealthy growth in bring health.

We need to eschew TMI (Too Much Information) to make our message shine.

Get right to the point before you confuse your audience with all the details.

A little bit of well-placed watering creates better results than a flood.

While Marketers come to mind right away, who else needs to apply clarity principles and practices? Well….

• Leaders

• Teachers

• Managers

• Trainers

• Sales reps

• Preachers

• Collaborative teams

You see it, don’t you? Pretty much everyone. Including parents. And bloggers. And journalists. And politicians.

Clarity wins.

Confusion loses.

Let me show you how to become crystal clear.

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If you’re looking for a speaker/trainer/facilitator who will help your people get to the point with clarity, contact me.

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