Make Yourself Unforgettable in 12 Words…or Less.
“What do you do for work?”
It’s the universal question. And if you answer it in a generic and forgettable way - a way that doesn’t highlight your unique value - you blend into the background.
Also: no one-wants to hear an “elevator pitch." You need something shorter, more vivid, and intriguing. Not a pitch. A Memory Dart.
What is that? A Memory Dart is your ideas distilled into sticky, compelling messages. It’s a little package of words that grabs attention and lights up the brain. It leads the listener to say, "Tell me more."
"I'm Diane. My Focus5 formula helps busy entrepreneurs 5x their warm referral leads."
In this little dart, Diane has done the following:
Clearly identified her bullseye customer.
Identified the obvious pain she is fixing (& opportunity she is opening up).
Implied a remarkable fix - with a catchy title - for a mission-critical challenge.
Motivated me, with curiosity, to ask how ("tell me more!")
In a world full of noise and competition, your Memory Dart is what gets people to double-click - on you.
I have helped to craft Memory Darts for hundreds of people over the years, but starting in 2025, I am offering an affordable, streamlined way to help you develop yours.
Here’s how it works:
We spend 60-90 minutes together (live or virtual), during which I help draw out your key strengths and value statement. Yes, it’s that quick.
You get a sticky, vivid, punchy single-phrase introduction you can use to introduce yourself in a way that secures attention and creates interest.
Cost? Through March 2025, this unique service is $497.00. It is guaranteed to be one of your best-ever professional investments.
And, if you’re a conference/event organizer, looking for a unique high-energy way to add value and create engagement: I can do the Memory Dart exercise as an interactive hybrid keynote/workshop/icebreaker in 30-45 minutes (I call it a Prenote)! Everyone walks into the event a better, more confident networker.
“I recently participated in a Clarity Session with three other solopreneurs. Steve helped each of us clearly create "hashtags" and "memory darts" for our businesses. Steve's guidance worked very well -I strongly suggest that you participate in one of Steve's Clarity Sessions.” -Steve Byington, President, Crossroad CFO
Contact me (steve at stevewoodruff dot com) and let’s set up your personal Memory Dart Clarity session!
If you’re looking for a skilled consultant to help you gain clarity and up your messaging game, contact me.
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