The Elevator Pitch is Dead (free webinar!)
No-one wants to hear your elevator pitch.
You need something shorter, more vivid, and intriguing. Not a pitch. A Memory Dart.
What is that? A Memory Dart is a little package of words that grabs attention and lights up the brain. It leads the listener to say, "Tell me more."
"I'm Diane. I help busy HR executives reduce the time they spend processing incoming resumes by two-thirds."
In this little dart, Diane has done the following:
Clearly identified her bullseye customer.
Identified the obvious pain and expense that she is fixing.
Implied a remarkable fix for a mission-critical challenge.
Motivated me, with curiosity, to ask how ("tell me more!")
In a world full of noise and competition, your Memory Dart is what gets people to double-click - on you.
On November 20th, at 12:30 pm EDT, I’m offering a free webinar to help you create your own high-impact memory dart.
Here’s the link to register: https://bit.ly/MemoryDart
I have helped countless businesses and individuals arrive at a clear, punchy brand message over many years. That’s why they call me the “King of Clarity”!
If you’re looking for a skilled consultant to help you gain clarity and up your messaging game, contact me.
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