You Can Win with Email Clarity
The Inbox Battle is Real. Here’s How To Win.
In today’s Attention Economy, your message has to stand out above dozens - even hundreds - of others. How can you succeed?
When I go to my physical mailbox these days (once per day!), there are relatively few important items in there, generally surrounded by the “noise” of solicitations, catalogs, and junk. It’s easy to separate the gold from the dross.
Not so with our email inboxes. Day and night, we (& our customers and co-workers) are inundated by an endless flow of “stuff” begging for attention.
If someone sent you an email today with the winning numbers for next week’s billion-dollar lottery drawing, you might simply delete it instead of acting on it - IF IT DOES NOT CAPTURE YOUR ATTENTION.
So, here’s your communication clarity point for today: If you don’t captivate (your audience’s attention), you don’t activate (toward the intended outcome).
We have to get right to the point as we design our emails.
No-one misses you, correction fluid. No-one!
What does this mean for the emails you are going to send today (and tomorrow)?
You want to take advantage of the most important visual real estate - the subject line and first sentences - in order to secure attention. Quickly. Simply. Clearly.
Think of it as the 30-second challenge
Whatever you’re trying to get across in your email message, be sure that the opening lines are relevant, interesting, and compelling. You only have one brief moment to secure attention. To captivate.
Distill by bringing forward the most relevant point.
In communication, our goal isn’t simply to spew words. Generally speaking, we are seeking an outcome. A result. We want to activate.
But to do so, first, we need to captivate with clarity.
If you’re looking for a speaker/trainer/facilitator who will help your people get to the point with clarity, contact me.
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